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5 Common Mistakes Business Owners Make When They Write Their Own Website Copy

As a business owner you understand that having an online presence is vital to the success of your business. In fact, 97% of internet users start with a search engine such as Google to search local businesses.

Your website is often the first impression potential customers have, and it's where they go to learn more about your business and what you offer.

Many business owners start off writing their own website copy to save money. Writing copy is easier said than done. If mistakes are made, it can be more costly to your business and actually turn away customers.

Here are 5 common mistakes to avoid when writing copy for your website.

1.We vs You

It's natural to want to showcase your accomplishments and accolades on your website. After all, you have worked hard to be where you are today and you deserve to be recognised for it. However, focusing too much on yourself or using too much "We" in your copy can actually turn potential customers away. Rather, focus on the "You". Your audience wants to know what's in it for them. Highlight the benefits your product or service can offer to your customers and how you can solve their problems.

2. Keep it Simple

While industry jargon and technical language may make sense to you, it may not be familiar to potential customers. Keep it simple. Write as if you are speaking to someone who has very little knowledge of your industry. Keep your message clear and to the point and use a tone that will resonate with your target audience.

It's also important not to overload your readers with too much information. If your website is overly detailed, it could backfire. Readers may become overwhelmed and leave your website before they've even had a chance to learn about what you can do for them. Instead, consider offering a free ebook to your audience from your website. If your customers want more information they will ask for it.

3. Not including a CTA

A CTA, or Call to Action is a button with a link to help your customers take a desired action. They are an extremely effective tool to increase your conversion rates. A CTA on every page can motivate your readers to taking the next steps to becoming a client/customer. It could be a link to a blog or your contacts page, an online form to subscribe to your email list or to download an ebook. Not including a CTA means you will be losing potential revenue.

4. Not Optimising for SEO

Even the best website copy won't help your business if it's not optimised for search engines. SEO or Search Engine Optimisation is a cost effective marketing tool to boost your website traffic organically. Your website copy should include relevant keywords or phrases that your customers regularly search for.

SEO essentially makes your website more visible and rank higher in a search result, as it targets potential customers who are actively searching for products or services like yours. If you are not considering SEO for your website then you could be missing out on more potential customers/clients.

5. Don't forget to Proofread

When it comes to your website copy, quality trumps quantity. The copy should be clearly written, error free and flow well. All content information should be fact checked before publishing.

Poor grammar and spelling mistakes on your website will take attention away from the key message of your copy. High quality content on your website makes a great first impression and builds your potential customers/clients trust. They are more likely to choose you over a competitor.

By avoiding these common mistakes, you can create website copy that truly engages your audience and drives conversions. However, if you're still struggling with writing your own website copy or just don't have the time, I can help you craft copy that truly reflects your brand and connects with your target audience.

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