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How To Harness The Power of Emotional Copy In The Tech Industry

Imagine flipping through a user manual for your brand-new TV, only to be greeted by a sea of dull, uninspiring text and technical jargon....

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Tips on How To Craft Engaging Content In The Age Of TikTok and Short Attention Spans

I’m not much of a TIk-Tok scroller but the other day something weird happened: I caught myself skipping tracks I genuinely love on...

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5 Common Mistakes Business Owners Make When They Write Their Own Website Copy

As a business owner you understand that having an online presence is vital to the success of your business. In fact, 97% of internet...

Claire Vlattas Copywriter